How to Apply for WhatsApp Business Green Tick Verification?

WhatsApp is a powerful tool that can also be used for business purposes. WhatsApp Business provides companies with a new tool to communicate and engage with their prospects and customers in a simple and easy way.

It can be used in many ways, such as engaging with prospects or providing service to existing clients. One key feature that adds credibility to a business profile is the elusive green tick. In this blog post, we will delve into the WhatsApp Business verification process and provide you with a step-by-step guide on how to attain the coveted green tick for your business.

What is WhatsApp Business Verification?

WhatsApp Business Verification is a process that authenticates your business profile and legitimates your profile. By providing a distinctive green tick badge WhatsApp business offers legitimacy to your account. This verification assures customers that they are interacting with a genuine business and not an imposter or scammer.

Benefits of WhatsApp Business Verification:

There’s three main benefits on getting the business verification from Whatsapp:

1. Credibility: The green tick adds a layer of trust, reassuring customers that they are communicating with an authentic business entity.
2. Visibility: Verified businesses are more likely to appear in customer searches, increasing visibility and potential customer engagement.
3. Business Features: Verification unlocks additional business features, such as setting up automated responses, creating a business profile, and getting analytics tools.

How to Get the WhatsApp Business Verification?

There are some steps you need to take in order to get WhatsApp Business Verification. It’s not just a matter of creating a business account; there are some additional steps and requirements.

Requirements to get the WhatsApp Business Verification

To request the WhatsApp Business Validation, you must be elegible, so make sure you meet all the criteria:

WhatsApp was acquired from Meta some years ago, and that’s why to validate your Business, you will need a Facebook Account. Verifying your Facebook Business Manager account with Meta Business Manager ensures that it belongs to a reputable organization. To be eligible, your business needs to be legally registered, with a valid phone number and physical address.

Steps to get the WhatsApp Business Verification

With DoveHero, the WhatsApp automation tool, you can easily get verified by WhatsApp. When you sign up for the free trial, you will already be able to complete the validation through our simple onboarding process. We take care of all the technicalities and guide you through the steps, which you can complete in less than 5 minutes.

1. Get a Whatsapp Business Number. If you don’t have a number yet, you can request one with DoveHero.
2. Sign in to your Facebook Account.
3. Sign up to the WhatsApp Business API through Meta. If you’re using DoveHero, we make this steps easier, you just have to follow our easy onboarding and sign up to WhatsApp Business API by following the embedded steps.
4. Activate the two-factor authentication. This is especially relevant if you also want to request the Green tick.

At DoveHero, we simplify your WhatsApp campaigns. We help you set up your account and get validated by WhatsApp so that you can focus on what’s important, growing your business. Try it for free here.

How to Get the WhatsApp Green Tick

The green tick on WhatsApp is an icon that WhatsApp awards to legitimate and validate business accounts. It significantly enhances your business image and builds trust with your customers. Businesses with the green tick receive more replies from contacts, and the best part, requesting and keeping it, it’s free! 

Steps to get the WhatsApp Green tick

Once you have your WhatsApp Business Account validated, you can request the WhatsApp Green tick by following these steps.

1. Set Up a WhatsApp Business Account
2. Complete Your Business Profile: Fill in all relevant business details, such as address, business hours, and a description. A complete profile enhances your chances of verification.
3. Verification Request: Once your business profile is set up and you’ve built a meaningful presence, go to Settings > Business Tools > Request Verification.
4. Provide Necessary Information WhatsApp may ask for
5. Wait for Approval: After submitting your verification request, be patient. The approval process may take some time, as WhatsApp reviews the information provided.

It’s important to know that you could still send WhatsApp messages even if you don’t have the green tick, but the truth is that the impact and engagement your messages might have with your contacts will be enhanced with the WhatsApp Green Tick.

The green tick and how to keep quality after getting verified

It is important to keep the quality after going through the validation process and requesting the green tick. Here’s some things you should consider.

You should consider there are limitations to the WhatsApp Business API. It imposes restrictions on the number of messages you can send per day through tiers, and there are associated costs, unlike the WhatsApp Business App. The API has introduced a messaging limit system based on quality rating and messaging tiers, aimed at promoting the delivery of high-quality, valuable messages. For more details on the quality tiers, ways to enhance message quality, and the limits at each level, you can refer to our pricing information.

Quality Rating Overview

Your quality rating depends on how users engage with your business messages, considering spam and block rates. There are three ratings:

• Green (High Quality): Minimal negative feedback.
• Yellow (Medium Quality): Moderate negative feedback.
• Red (Low Quality): High negative feedback.

Here’s 5 Tips to increase your quality rating in WhatsApp Business:

1. Send relevant and valuable messages.
2. Avoid excessive promotions.
3. Encourage users to save your contact.
4. Keep messages clear and concise.
5. Personalize messages for increased engagement

Additionally, check here how to increase account quality and increase the output limits WhatsApp pre-defines.

What are the Messaging Tiers for WhatsApp Business?

WhatsApp uses a tiered system to regulate the volume of messages a business can send daily, promoting responsible messaging growth. The limits escalate with each higher tier:

• Tier 0 – Initial phase: 250 messages to distinct customers within the first week or two. This automatically advances to the next tier, unless flagged for spam.
• Tier 1: Permits sending messages to 1,000 unique customers in a rolling 24-hour timeframe.
• Tier 2: Raises the limit to 10,000 unique customers in a rolling 24-hour period.
• Tier 3: Further elevates the limit to 100,000 unique customers in a rolling 24-hour period.

How can I move Up Tiers in WhatsApp?

Here’s some things you can do to move up tiers in WhatsApp.

1. Maintain a high or medium quality rating.
2. Reach the messaging limit of your current tier for at least 7 days within a rolling 21-day period.

What happens If I move down WhatsApp tiers?

Decreasing Tiers. If your quality rating drops to red, you will be moved down a tier. Staying in the red zone for 7 consecutive days may lead to further restrictions or even suspension of the account.

Tips for Increasing Quality and Tier Levels in WhatsApp

Here’s four tips that will help you increase your quality and increase your tier levels in WhatsApp.

1. Frequently check your quality rating on the WhatsApp Business API dashboard.
2. Review user feedback and adapt your messaging strategy as needed.
3. Ensure your team is familiar with WhatsApp’s guidelines and best practices.
4. Experiment with various message types to determine what connects best with your audience.