WhatsApp Bulk Message
Every day, WhatsApp is finding solutions for businesses to improve their communications and boost their promotions. One of the most useful features that WhatsApp has to offer, is sending a WhatsApp Bulk Message to a list of contacts, which is a way to enhance efficiency in communication and identify more business opportunities.
What’s a Bulk message?
A bulk message is a communication that is sent to a list of contacts simultaneously, with just one click. It’s a useful option for businesses when they’d like to share key information with a large number of contacts, avoiding the need to send 1:1 messages to each contact individually.
Compared to other channels, WhatsApp has proved a higher Open rate. So, if you’re considering sending a WhatsApp bulk message, here are a few situations when you might want to explore this option:
- Promoting services or products
- Announcing updates or features
- Sharing news with your contacts
Sending bulk messages doesn’t mean sacrificing personalization. There are multiple tools that you could use to send a WhatsApp bulk message, which can be tailored to your target audience – while still keeping a personal touch.
How to send bulk WhatsApp messages
WhatsApp offers various ways to send bulk messages, so in today’s post, we will review free and paid solutions for sending WhatsApp messages. There are three options for sending bulk WhatsApp messages:
- Using the WhatsApp Business App
- Using DoveHero
- Using WhatsApp Cloud API
Let’s review each one of them, so you can choose the best option to send bulk WhatsApp messages efficiently and avoid getting banned by WhatsApp.
How to send WhatsApp bulk messages with WhatsApp Business App
This is the free option WhatsApp offers to businesses. Companies can send WhatsApp Bulk Message to up to 256 contacts for free with the WhatsApp Business App option.
It’s an interesting option when you need to send a few messages to a specific list, but it doesn’t offer personalization options. If you want to include personalization, it might be a bit inefficient since it will require manual editing.
Additionally, you will have to be extremely careful with what you send and how many times you send bulk messages with this option, because you might easily get banned for spamming multiple users.
In conclusion, using the WhatsApp Business App for sending bulk messages is a good option if you have to do it once or twice in a long period and don’t require much personalization for each contact. If you have to send messages frequently, want to add personalization, and don’t have many technical skills, there’s a more user-friendly option, which is – using a software such as DoveHero.
WhatsApp Bulk Messages with DoveHero
DoveHero is a business software that allows companies to send bulk WhatsApp messages to an unlimited number of contacts in a few clicks, enabling you to send WhatsApp messages without having your number saved. Its easy-to-use features allow users to create messages easily with drag-and-drop and AI features, in order to generate targeted content, by including images, video elements, text, and quick replies for clients.
DoveHero provides metrics on all your sendings, such as the number of opens, clicks, and replies from your WhatsApp, Email, and SMS campaigns. Take note that no technical knowledge is required to use those features.
As a user-friendly software, DoveHero is the best option for your business if you’re considering sending a WhatsApp bulk message to thousands of contacts in just a few clicks, while adding personalisation and assets to your messages. It doesn’t require any technical skills, making it perfect for anyone looking to drive growth for their business.
Additionally, using DoveHero it’s a safe option for sending bulk messages on WhatsApp without getting banned, which allows you to schedule messages, so that you can always engage with your target audience at the right time.
It also allows you to send bulk WhatsApp messages without adding contact, which might be an interesting option, especially for businesses looking to promote their products or services.
Steps to send a bulk message with the WhatsApp Cloud API
This is the most technical option WhatsApp offers out of the three mentioned above. The WhatsApp Cloud API option offers businesses the possibility to send WhatsApp bulk messages to an unlimited number of contacts with more personalisation options. However, it requires technical knowledge to set up the system and send out the messages.
It’s a scalable option for businesses that want to send personalised messages to a segmented number of contacts and already have a developer on their team, which can help to set up the system for preparing the send-outs.
This option is not free, as conversation costs are added to those conversations, so it might be worth checking the costs of sending messages before choosing this one, in order to ensure that it aligns with your business situation.
How to send Bulk WhatsApp Messages: Step by Step
To be able to make a decision, let’s go through the steps required for sending bulk WhatsApp messages with these three options:
How to send Bulk Messages using WhatsApp Business API
Here’s the steps you should follow if you want to send your Bulk WhatsApp Messages using WhatsApp Business API:
- Download the WhatsApp Business App to your device.
- Verify your WhatsApp Business number, which must be different from your personal number.
- Create a list of broadcast contacts on WhatsApp.
- Go to Chats.
- Click on the top right three dots, and select “New broadcast” in the menu that will appear.
- Choose the contacts you’d like to add and click Create to proceed.
- Create your message and customize it manually.
- Send it to your list so that your contacts will receive messages as if they were sent individually to them.
Steps to send Bulk Messages using DoveHero
Follow these steps to send Bulk WhatsApp Messages using DoveHero:
- Upload your contacts through a CSV or import them.
- Use the Drag&Drop options to create a new template with the message you’d like to send. You can also use AI options to automatically generate content aligned with your audience’s needs, your tone of voice, and the message you want to share with them.
- For better impact, add images or videos, and quick reply buttons to make it easy for your contacts to learn more.
- Select a time to schedule the message or send it immediately.
- Check campaign results in real time, receive instant replies, and share them with your colleagues to enhance team collaboration.
DoveHero allows you to send bulk WhatsApp messages without saving their number, so you’ll be able to send out messages on a massive scale to all your contacts.
Send Bulk Messages using WhatsApp Cloud API
If you have technical skills, follow these steps to send Bulk WhatsApp Messages using the WhatsApp Cloud API:
- Create a WhatsApp Business Account.
- Apply for API Access: Take the next step by requesting access to the powerful WhatsApp Business API directly from the WhatsApp Business Account dashboard, to access the bulk WhatsApp sender feature through business service providers.
- Choose an API Provider: When it comes to integration and management, make a wise choice by selecting a dependable API provider, like DoveHero, to access the bulk WhatsApp sender feature.
- Upgrade your WhatsApp message limit. Here’s more information about how to improve your WhatsApp quality and get the green tick.
Tips on sending WhatsApp Bulk Messages
WhatsApp cares about its users, and that’s why it offers a limit on the number of messages you can send depending on the quality you might have. Please review WhatsApp Tiers and try to boost your quality by respecting WhatsApp guidelines.
Besides this, there are a few things you can do in order to make sure that you maximise the impact of your WhatsApp bulk messages:
- Segment your target: In addition to personalization elements, you can send WhatsApp Bulk messages aligned with your target’s needs by sharing relevant information to them.
- Schedule messages to ensure your contacts are available when they receive your communications. It’s not the same to send a Bulk WhatsApp message in the morning as it is in the evening, so consider the time you’re sending your messages to get the best results.
- Check your WhatsApp campaign metrics for every bulk message you send, so you can improve your future communications.
- Test messages: To improve communications and maximise your impact, you can A/B test bulk WhatsApp messages to learn what works best for your audience.
- Combine WhatsApp with Email and SMS messages for a winning strategy.
- Avoid spammy content: This is crucial – avoid sending spammy content to your contacts if you don’t want to getting banned, because either WhatsApp will block you for sending spam, or your contacts will. Send relevant, concise messages with legitimate information.
Allow your users to opt out of your communications and obtain consent from their side to receive your messages. This is a safe measure to ensure your contacts will read your messages.