If you’re a Business Owner and are thinking of transitioning to WhatsApp Business, you came to the right place. WhatsApp Business offers you many options that might help you boost your marketing, sales and customer service efforts.
Benefits of WhatsApp Business Account
Let’s review 10 benefits of moving from your regular WhatsApp to a WhatsApp Business Account that will be positive for your company.
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Give more Authority and Trust to your Contacts
This is especially relevant when considering a move to WhatsApp Business. It is crucial that your customers or prospects are aware that they are communicating with you and that the account you are using is legitimate.
For this reason, WhatsApp Business requires every WhatsApp Business Account to go through a verification process to validate the legitimacy of the business. This process also safeguards against counterfeiters and individuals attempting to impersonate your account. Therefore, it is essential to complete the verification process.
Additionally, WhatsApp provides tools for your users, such as the green checkmark, which aids in identifying verified and authentic business accounts, instilling more trust in users. If you are curious or currently undergoing this process, here’s a post on how to go through the verification process and get the green tick.
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Send Bulk Messages and Drip Campaigns
Bulk messages are great for promoting your services or products effortlessly. WhatsApp Business offers an option to send bulk messages within the app, but there’s a limitation on the number of contacts, set to 256. In this blog post, we explain how to send Bulk WhatsApp Messages for Business and outline the benefits of each approach.
If you want to go the extra mile and send out bulk messages to your contacts without limitations and in a safer way, explore options like DoveHero, a marketing automation software that helps businesses automate and send bulk WhatsApp messages to their contacts, boosting their marketing efforts.
Our user-friendly tool makes it super smooth for everyone to work with WhatsApp Business. If you want to improve your WhatsApp strategy and create WhatsApp Drip Campaigns, you can try DoveHero.
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Create Catalogs of your Products
One of the best features WhatsApp Business offers for companies is Catalogs. This feature allows you to easily share your product offerings or services so that customers can readily view and engage.
It’s a straightforward way to connect with customers and promote your products or services, a unique feature that WhatsApp Business offers to businesses and one that regular WhatsApp accounts do not have.
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Use Labels to organize your Chats and Messages
If you have a business and are receiving numerous messages, you might be interested in Labels. This WhatsApp Business feature helps companies in organizing their chats by labeling conversations. This way, WhatsApp owners can categorize conversations based on their purpose, such as “service inquiry” or “new sale,” or even the status of the chat, such as “Opened,” “In process,” “Closed,” or “Urgent.” These diverse and customizable labels can be useful when communicating or responding to your customers’ or prospects’ messages.
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Easily Share Links with your Contacts
Beyond creating messages, one of the most frequently used WhatsApp Business features is sharing links. WhatsApp Business accounts can create links to easily share with their contacts. Unlike regular WhatsApp accounts, these links are highlighted, allowing users to easily see the link beneath the message and access the information. It is an efficient way to share more information with them and avoids the need for long messages.
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Create Quick replies to your Messages
Whenever you share an update or promote your products and services, this feature might come in handy. You can enhance your messages by including predefined responses such as ‘Yes, I’m interested’ or ‘Ok, thank you’, making it easier for your prospects or customers to provide a quick answer. This makes it easier to reach out to you and ensures prompt responses from your side.
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Automate Messages
Opening a chat and never receiving an answer is not the ideal scenario. Fortunately, one of the features and benefits of WhatsApp Business is the ability to automate messages outside of working hours.
WhatsApp enables you to configure automated messages that will automatically respond to users and gather the necessary information to answer their requirements. This allows you to effortlessly collect all relevant information and ensures that you never miss out on a conversation, whether it’s for a potential sale or a service request.
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Schedule Messages
Finding prospects and customers at the right time is crucial for enhancing relationships and maintaining effective communication. WhatsApp Business provides options to schedule messages, allowing you to specify when to send the message and consider the time zone.
Furthermore, if you wish to schedule multiple messages in a WhatsApp drip campaign, you can use an automation tool, additional to your WhatsApp app, like DoveHero.
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Sharing Key Business Information
Besides using Catalogs, you could set up your business profile with your important information, such as your schedule, availability, offering and products. It’s an easy way to share relevant information with your prospects and contacts.
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Get Delivery Data Stats
Data is key to analyzing the impact of your messages. It’s important to check the number of opens, clicks on links, and replies you get from your WhatsApp messages, and doing it manually might be challenging. A WhatsApp tool like DoveHero could help you gather data instantly, so that you always have visibility over what happens, updated every second. This will not only help you improve your future WhatsApp messages but will also help you detect the best moment to reach out to your audience.
Additionally, testing various messages for your contacts can help you understand what kind of messages work better. An A/B testing tool for WhatsApp could assist you and your team in preparing those tests and collecting data and insights from every bulk message or campaign. At DoveHero, we are dedicated to help you improve your WhatsApp campaigns.
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